How to Write Killer Email Promos That Get Results

Email Promos Exposed

Have you ever been faced with the task of having to write an email promotion to your list, and then realized that you didn’t know what to say or how to say it? Michael Rasmussen’s new video course “Email Promos Exposed” promises to solve that problem for you by walking you through the actual process of creating killer email promos step-by-step. I decided to see if these videos live up to their promise by trying them out myself and here’s what I found:

The first thing I noticed when I opened up the first video was the stunning production quality. He used Camtasia Studio for the production, which is now the industry standard for creating high-quality screen capture video products. The audio is near studio quality, and the graphics are very professional. These videos were made by someone who knows what he’s doing and using up to date technology. I also liked how the videos were divided up by section, and then again by sub-section. For example, one video is all about the subject line, and then there are different parts of that video that each cover a certain area of crafting a killer subject line. The presentation is very organized and easy to understand.

Here are some interesting keys points in the videos. Obviously it’s impossible to list every single thing here, but I want you to get a feel for what each one covered, and how well it covered it. The first video served as an introduction to the whole course. You get to see a picture of Michael in his every day life, and he establishes his credibility right up front by talking about some of his massive successes online. He even provides proof of credibility by displaying two checks in the amount of $50,000 and $25,000 which prove that, when it comes to the subject of making money with email promos, he knows his stuff. This is a good lesson for anyone to get. Whenever you’re teaching people how to do something, it’s good to establish your credibility up front, so that there’s no doubt about whether or not you’re qualified to talk about the subject. Most product developers either skip or minimize this step.

The video also covers issues like the subject line which can be a confusing subject because nobody’s 100% sure what the best tactics are. Michael breaks it down and covers in detail the biggest secret for writing a subject line that makes people insanely curious. Techniques for personalizing the subject line and mistakes to avoid when using personalization. Other topics include how important it is to create an opening that isconversational, and then reveals techniques and examples on how to do that and how to get people to keep reading your email once they’ve opened it.

This is one of the “meatiest” portions of the course, because it reveals techniques that are not widely discussed on the forums, blogs, and in most eBooks. He talks about the importance of keeping your body copy tight and relevant, and then reveals how you can do that. You’ll also learn how to write powerful bullets that make people curious and want to find out more. Simple formatting tricks for making your body copy easy to read. The secret of “bucket brigade copy” and how to use it in your email promos to force people to keep reading. He also covers alot more techniques on how to intruige and captivate readers and close the deal.

One of the videos also covers the most commonly made mistakes. When I saw this I said to myself: Yep thats me! I loved this video, because it showed me some mistakes that I was making that I wasn’t even aware of. Unless you’re a seasoned pro, you’re probably guilty of some of the things that Michael talks about in this video as well, and that’s why it’s so valuable. I’ve shaved years off my learning curve, because now I can avoid some of the costly mistakes that I was bound to make in the learning process. The follow up is the next section and it covers in detail how to hook those that are still undecided and shows different types of follow thoughs and a system to make it productive.

Every marketing guru out there says that the real money is on the back end. I’d have to agree with them, but the problem is… most people have no idea how to set up a back end system that makes money. This video will teach you how to set up an automated back end that’s loaded with killer promos that make you lots of cash on autopilot. He reveals things like: The big difference between regular and back end email promos, How to prepare a back end promotion sequence, Common mistakes people make when creating back end email promos.

The last video could be the most important video of the entire package for a lot of people, because most people email their list to promote other people’s products as an affiliate. Let’s face it, if you only have 3 products, can you really afford to only email your list 3 times a year? They’ll get bored hearing about the same old products over and over again. This video sheds some light on how to create killer affiliate promos. Michael reveals things like the two main types of affiliate promos, what makes affiliate promos different than regular promos (and why ignoring this huge secret could cost you big money). Tactics for creating affiliate promos that no one else is doing and 3 different ways to add scarcity to your affiliate promos (this is the most important section of the video, so make sure you watch it over and over again).

As you can see, Email Promos Exposed really packs a lot of punch! Most of the courses out there offer only watered down, weak content. Not this one! These videos are going on my “A-list” for a long time. I’ve already watched them twice, and plan on reviewing them every couple months to make sure that I have the principals, techniques and tactics burned into my mind. If email marketing is an important part of your business (and in my opinion, it’s the most important part of ANY online business), then you owe it to yourself to check out Michael’s exciting new videos, Email Promos Exposed.

Here’s the URL where you can get instant free access to the videos right now. Yes its completely Free and worth taking a look at. After all, if you are in internet marketing or promoting affiliate programs what do you have to lose?

Michael Rasmussen’s “Email Promos Exposed”

Kelly Welsh
Owner- MapZone Web Services